Reports are saying that over 43% B2B marketers are agreed upon rising their content marketing budget, which suggests it’s a necessity of the hour .
Brand voice is the most import thing for brands to grow. Numbers can definitely help but what about being vocal about yourself? Well, Content syndication is a strategy that increases brand visibility, attract traffic, and fosters growth. This is where content is republished on third-party websites to reach a wider audience.
Syndication would enable brands to effectively grow their market presence, reach out to new consumers and strengthen their position within their respective industries.
Here’s how you can use content syndication to take your brand forward.
1. Understanding Content Syndication
Content syndication is the process of distributing your articles, blogs, AV’s or infographics across multiple platforms. They may include other websites or social media channels or even industry-specific forums. The objective is that your posts should not just target people who know about your business thereby allowing as many people as possible access it.
Importantly, one main advantage of content syndication is that it allows for scaling up the distribution of your materials without increasing production costs accordingly. How you do it? Just reuse your high-quality content assets, publish them again and again, doing so increases its own worth.
2. Why Content Syndication Matters the Most
A) Greater reach:
You get access to over millions of readership by publishing your content collaterals on bigger platforms. This does not only bring more users to your site but also improves brand recognition.
B) Better SEO:
Backlinks from respected sites can improve your website’s rankings on search engines like Google. Such content usually has links back to the original one which is a good signal to the search engines that your website is credible source of information.
C) Building authority:
Through consistently being featured in top industry publications, brands become thought leaders. Consequently, this perception may easily be translated into loyalty and trust among an audience targeted by a company.
D) Cost-Effective Marketing:
Content syndication helps you get the most out of what you had put into generating it. It provides an inexpensive way through which existing contents can be made more valuable and have longer lives.
(Source: Statista)
3. Kinds of Content Syndication
Depending on objectives and type of content itself, content syndication can take different forms, including:
A) Whole-Content Syndication:
This means reposting your whole article on a third-party website. For more detailed articles such as research papers that add value to the readers, this method works well.
B) Partial Content Syndication:
This is where you put up part of what you wrote and then link it back to where people can find the whole work from your own site. It helps in bringing traffic back to your website.
C) Curated Syndication:
This involves partnering with sites that collect contents from various sources. Your content will appear alongside other relevant pieces, reaching out to a wider audience.
D) Video and Multimedia Syndication:
These are videos, infographics or podcasts which can be shared through multimedia platforms; this however increases engagement since visual and audio content attracts more attention in most cases.
4. Choosing the Best Partners for Syndication
Getting platforms for content syndication right is important.
Here are some pointers:
A) Audience Match:
Ensure that audience of the platform corresponds to what your market group should be. The more relevant the audience, the better likelihood of involvement and conversion.
B) Domain Authority:
No matter what they say about SEO, choose partners who are from domains with very high authority. SEO can benefit a lot from getting backlinks from such sites.
C) Reputation and Trustworthiness:
Select notable platforms that are recognized within your industry. This improves credibility of any brand.
D) Metrics on Interaction:
Platform’s engagement metrics like social shares or comments and likes must be considered. High engagement shows that it has an audience is active and interested in your content.
5. Writing Syndication-Friendly Content
For one to maximize content syndication, they should customize their content so that it can fit the needs and preferences of their syndication partners:
A) High-Quality Content:
Make sure your work is merit in terms of thorough research, insightfulness and value. It will be more appealing to top- tier sites and resonate with their audience.
B) SEO Optimization:
Use relevant keywords for optimization purposes in order for you to enhance its visibility on search engines. Meta tags, alt texts and internal links can be used in improving SEO
C) Clear Call-to-Actions (CTAs):
Ensure that CTAs are tapped well for readers’ guidance on what to do next like visiting your website downloading a resource or signing up for a newsletter.
D) Customizable Formats:
Some platforms prefer long form articles and some prefer summaries and excerpts, the step you take here is NOT to bound your strategy to one single format.
6. Monitoring and Measuring Success
Monitoring KPIs is the most important thing, otherwise what’s the use of all efforts?
A) Traffic:
Track down generated traffic from syndicated partners. Google Analytics is useful in monitoring referral traffic therefore making it easier for you to identify such platforms that contribute most visitors.
B) Engagement:
Have a look at the engagement metrics like; bounce rate; time spent on page, social shares etc.
C) Lead Generation:
Take down on lead that are generated from syndicated content and take the help of UTM parameters to know from where the leads are coming.
D) SEO Impact:
Keep an eye on how much it has affected your search engine rating. Maintain an account of backlinks’ quantity as well as quality which come about from distributed materials.
7. Effective Content Syndication: Best Practices
A) Originality:
Your own original content should always stay on your website. Have another version that will be syndicated with a canonical link to prevent duplicate material issues.
B) Creating Relationships:
Establishing relations with your partners in the field of content syndication can be very useful for the success of your business. In other words, becoming a team player and working together more often allows you to get wider range of opportunities for content syndication including better media placements.
C) Diversify Platforms:
Don’t put all eggs in one basket; hence utilize as many platforms as possible to appeal different segments of your target audience by syndicating through various sites.
D) Keep Up-to-Date:
Stay updated about industry trends and updates because then only can you adjust your strategy so that it remains relevant and influential in terms of actual syndication.